Gen is a business-to-business service that supports film studios and production companies producing feature films or television series — whether through fully AI-driven workflows or AI-assisted production and post-production techniques. Our focus is on providing producers and filmmakers with a seamless and comfortable transition from traditional on-set directing to generative production.

If you’re considering generative production for your next feature film or television series, we invite you to contact us to arrange a meeting. We’ll discuss your project in detail and walk you through our process.

From the earliest stages of development and pre-production through generative footage creation and final delivery, we guide you every step of the way. We ensure you understand the current state of AI technology, industry best practices, the nuances of directing AI-generated talent, and the creative and financial trade-offs — along with the opportunities they unlock.

While it is now possible to produce an entire feature film or television series using AI, many productions will choose a hybrid approach — combining live-action filmmaking with generative production. Gen is fully equipped to operate across both worlds. We bring deep expertise in virtual production, alongside a seamless integration of traditional CGI and AI-assisted post-production.

Production costs are typically calculated based on minutes of usable screen time. However, every project is unique. A director’s style, the genre, and other creative nuances can significantly influence the overall budget. We can provide an accurate cost evaluation once we have a thorough understanding of your project’s specific needs.

AI technology is a tool. It does not replace human creativity — strong scripts, thoughtful production design, well-crafted costumes, effective lighting, or a clear directorial vision. Generative filmmaking differs from live action in its process, but it remains a form of visual storytelling led by people, not machines.